Kotuku

Distinctly New Zealand brand and label developed for bottled water company.

Kotuku Brand and Design by Special Operations

Kotuku Spring Water is a bottled water business seeking to market water with a uniquely New Zealand indentity.

To float to the top of a crowded water market, something special was required—a Special Operation in branding and design.

The kotuku or white heron is a special bird in New Zealand Maori culture, and together with a subtle, contemporary typography, a two-colour bottle label was designed with an image of the kotuku in full flight as centre-piece.

Bottle label complete and branding mission accomplished, another happy client received the Special Operations special treatment.